Australia's First Families of Wine: Celebrating a year of achievement

Monday, November 01, 2010

Australia’s leading wine group, Australia’s First Families of Wine (AFFW) is this week celebrating their first anniversary with events being held in Melbourne. Winemakers, proprietors and ‘next generation’ members representing each of the twelve families will attend the celebrations including:

Ross & Katherine Brown, Brown Brothers; Colin & Susie Campbell, Campbells;

Chester Osborn, d’Arenberg; Leanne DeBortoli & Kate Webber, DeBortoli;

Prue & Stephen Henschke, Henschke; Amy & Natalie Burch , Howard Park;

Peter & Sue Barry, Jim Barry Wines; Doug & Scott McWilliam, McWilliam’s;

Alister & Hayley Purbrick, Tahbilk; Mitchell & Clinton Taylor, Taylors;

Bruce and Jane Tyrrell , Tyrrell’s; Robert Hill Smith, Yalumba

AFFW is this country’s leading wine group; a collective of twelve of Australia’s foremost multi-generational, quality focussed winemaking families, they represent the ‘heart and soul’ of Australian wine. Launched in Sydney in August 2009, their commitment is to tell the stories behind these heritage brands whilst educating trade and consumers on the calibre, integrity and regional diversity of the wines they make.

Author Graeme Lofts, a wine enthusiast, was so inspired by the AFFW story that he has written a book about the group and its launch in Melbourne this week, by wine luminary James Halliday AM, is the cornerstone of the anniversary celebrations. Titled Heart & Soul, the book is an in depth reflection of each of the twelve families, their history, stories, heritage and contribution to the Australian wine landscape whilst paying tribute to the great characters behind these iconic Australian names.

AFFW’s first anniversary also sees the handover from inaugural Chairman, Alister Purbrick of Victoria’s Tahbilk winery, to Ross Brown, Proprietor and third generation winemaker from Brown Brothers of Milawa, north east Victoria’s leading and largest wine business.

The first year has seen a number of important initiatives by AFFW. After launching in August 2009, AFFW launched into the UK market in May 2010 and was successful in securing a Promoting Australian Produce – Major Events grant by the Federal Government to support their comprehensive marketing initiatives, designed to promote the standing of Australian wine both domestically and internationally.

Chairman Ross Brown said, “We’ve had a busy first year with some great achievements. The launch of Heart & Soul and a dinner with trade and corporate friends in Melbourne this week will consolidate our position as Australia’s leading winemaking group. Our plan for the year ahead is to continue telling the AFFW stories of quality, regionality, diversity and character by launching into other key international markets. There are exciting times ahead. I’m personally delighted to be presiding over such a prestigious group of passionate and committed wine people in the second phase of our long term strategy,” he said.


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