Youngest daughter and fifth generation Campbell, Julie, is the winemaker and custodian of the iconic Campbell’s style. Middle daughter Susie oversees the marketing direction and sales of the business and Jane oversees all elements of brand and public relations (plus her much loved cellar door and all the events.)
“Wine is in our blood; we’ve grown up with it. We live it, breathe it and love it.”
Together they have a shared vision to champion the region by leading the way with outstanding wines, innovative and progressive practices and an authentic winery experience.
They have added to the traditional Rutherglen treasures of Shiraz and Durif with Tempranillo, Roussanne and Viognier and say there is more to come!
Of course the soul of Campbells and a constant reminder of the gifts of generations past are their sleeping giants which are stored in the heart of the cellars – their world famous and unique Muscats and Topaques of Rutherglen.
“Wine is in our blood; we’ve grown up with it.
We live it, breathe it and love it.”
Fourth generation Campbell brothers, Colin (winemaker) and Malcolm (viticulturist), worked tirelessly alongside one another to leave a legacy of regionally distinctive, high quality wines renowned the world over. Their tenacity, integrity and commitment to the wine industry earned both brothers an Order of Australian medal (OAM), as well as countless other accolades over the years.
Colin was instrumental in the betterment of the wine industry, both as an innovative winemaker and through his work with Winemakers of Rutherglen and the Australian Grape and Wine Inc (formerly Winemakers Federation of Australia). He offered knowledge, counsel & support to the Fifth generation Campbells, and his brother Malc until his passing in May, 2019.
Malcolm Campbell OAM
Malcolm Campbell OAM
Forming a dream team with his brother winemaker Col, Malc as the viticulturist, has overseen the expansion of the family vineyards in Rutherglen. Over the years he has trialled new varieties and innovative vineyard management systems to provide the best fruit to the winemaking team.
With a lifetime of living and working with the land of Campbells, Malc knows the Rutherglen soils and climate intimately and together with his son, Roger, he oversees the broader agricultural family enterprise of grain and sheep for wool and prime lambs.
Vitally interested in the viticultural needs of the district, he was co-founder of the Rutherglen Vine Grafting facility, which provides vines for the district. He has been co-manager of this committee since its inception. He has also always been actively involved on various industry bodies related to vine health.
Malc and his wife Jenny have been a great team over the years. The diversity and demands of the annual cycle of the growing seasons leave little spare time for them, however they do enjoy a bit of travel and following the grandchildren with their sports and other interests. Of course, they have a strong interest and enjoyment of wines – it’s really a prerequisite of the job!
Malc was presented with the Medal of Order of Australia (OAM) for services to the community of Rutherglen as a viticulturist and through involvement with tourism promotion, emergency services and health organisations.
Cellar Door and Events Manager
Jane has the very versatile role of looking after Campbells Brand and Campbells site overall. This includes overseeing Cellar Door and surrounds, plus Campbells events which run throughout the year both at the winery and nationally.
After studying at university and travelling, Jane returned to the winery full time in 2011. She thoroughly enjoys calling the winery and surrounding property her home and as a board member of the Winemakers of Rutherglen, relishes the chance to help make Rutherglen a must visit destination. With its close proximity to the ski fields and with city centres such as Albury, Melbourne and Sydney an easy trip from town, it is a fabulous place to live – and a great place for people to spend time discovering!
Jane’s personal life is kept busy with family, horses and cattle along with a large garden! She loves to entertain and enjoy great wine and food with friends.
Susie remembers fondly the magic time of vintage in Rutherglen – the sweet, grapey smells, the lights & hum of the winery in the early hours of the morning, tasting grapes with her Dad whilst trying to keep up with his giant steps through the vineyard and then the buzz of cellar door and conversations around the dinner table about how best to grow the family business. These experiences fuelled Susie’s lifelong ambition to someday be involved in the family business.
After completing a student exchange in Switzerland, a Bachelor of Business (Marketing) degree at RMIT and five years in Sydney working for Thredbo Ski Resorts and then as a graduate with Southcorp Wines & Packaging she decided it was time to return home. In 2003 she began as a Marketing Assistant and in 2005 took on the role as Marketing Manager which she continues to enjoy and find challenging today! Highlights over the years have been releasing new wines and watching them progress, facilitating two brand refresh projects, founding the Young Bloods of Rutherglen, business trips to the US and UK including the launch of Australia’s First Families of Wine and meeting Cellar Club members and Visitors at cellar door and events around Australia.
For Susie her role has no bounds as her mind is always ticking over with ideas for Campbells often whilst travelling & discovering new places, catching up with friends over a good wine or when simply walking her dogs with husband Paul by the mighty Murray or doing anything in our great outdoors!
(aka Jules Ashmead)
Jules has the greatest role of spending intense moments at key times throughout the year tasting and blending the wines with the winemaking team. Helping to make sure that the Campbell wine style is in check and that the winemaking team continue to do the best they can.
Jules’ winemaking passion all began with the bottling line and lab work she did at Campbells – as it did for Susie and Jane too! That was followed with vintage work around the world and then some more long term winemaking roles in France and then back in the Barossa.
Jules’ personal life is overrun with three very active little men… She loves her garden and the great outdoors when she has a spare moment. She also loves to run (not that she is trying to escape anything!).
Roger oversees the running of the farm side of the business, spending his days looking after sheep, cropping and maintenance on the machinery is an ongoing job!
Being a welder-steel fabricator by trade, Roger certainly knows how to put a great shed together. In his spare time he enjoys watching AFL and V8 supercars, playing with anything mechanical, wasting his money on restoring old Holden’s and riding motor bikes.
Winery Operations Manager
Ian Diver has been with the Campbells team for over 10 years. Working in the winemaking team alongside Colin and Jules, he heads the role of Winery Operations Manager, which makes him responsible for translating all the winemaking decisions into finished wines (of which he does a stellar job of!)
Paul joined the Campbells team as our Operations Manager in mid 2018, but is certainly no stranger to the ins and outs of running a commercial winery. Paul has spent the entirety of his working career amongst the vines, primarily as a vineyard manager, being involved in countless vintages and hosting at wine events.
It was wine and Rutherglen that brought Susie and Paul together and now married, he is very much a part of the Campbell family!
Together with Suse, Paul loves to spend time in the great outdoors with their dogs, and travelling near and far to discover new places, taste new wines and enjoy good food and wine with friends.