Youngest daughter and fifth generation Campbell, Julie, is the winemaker and custodian of the iconic Campbell’s style. Eldest daughter Jane oversees all elements of brand as the Managing Director.
“Wine is in our blood; we’ve grown up with it. We live it, breathe it and love it.”
Together they have a shared vision to champion the region by leading the way with outstanding wines, innovative and progressive practices and an authentic winery experience.
They have added to the traditional Rutherglen treasures of Shiraz and Durif with Tempranillo, Roussanne and Viognier and say there is more to come!
Of course the soul of Campbells and a constant reminder of the gifts of generations past are their sleeping giants which are stored in the heart of the cellars – their world famous and unique Muscats and Topaques of Rutherglen.
“Wine is in our blood; we’ve grown up with it.
We live it, breathe it and love it.”
Fourth generation Campbell brothers, Colin (winemaker) and Malcolm (viticulturist), worked tirelessly alongside one another to leave a legacy of regionally distinctive, high quality wines renowned the world over. Their tenacity, integrity and commitment to the wine industry earned both brothers an Order of Australian medal (OAM), as well as countless other accolades over the years.
Colin was instrumental in the betterment of the wine industry, both as an innovative winemaker and through his work with Winemakers of Rutherglen and the Australian Grape and Wine Inc (formerly Winemakers Federation of Australia). He offered knowledge, counsel & support to the Fifth generation Campbells, and his brother Malc until his passing in May, 2019.
Jane has the very versatile role of looking after Campbells brand and the Campbells site overall.
After studying at university and travelling Jane returned to the winery full time in 2011.
After taking on the role of Managing Director in 2019, jane thoroughly enjoys calling the winery and surrounding Bobbie Burns property her home and relishes the chance to help make Campbells and Rutherglen a must visit destination. With its close proximity to the ski fields and with city centres such as Albury, Melbourne and Sydney an easy trip from town, it is a fabulous place to live – and a great place for people to spend time discovering!
Jane’s personal life is kept very busy with family, farming and Thoroughbreds along with a large garden! Chardonnay is a firm favourite followed very closely by Marsanne Viognier, Sixties Block and Bobbie Burns Shiraz.
(aka Jules Ashmead)
Jules has the greatest role of spending intense moments at key times throughout the year tasting and blending the wines with the winemaking team. Helping to make sure that the Campbell wine style is in check and that the winemaking team continue to do the best they can.
Jules’ winemaking passion all began with the bottling line and lab work she did at Campbells – as it did for Susie and Jane too! That was followed with vintage work around the world and then some more long term winemaking roles in France and then back in the Barossa.
Jules’ personal life is overrun with three very active little men… She loves her garden and the great outdoors when she has a spare moment. She also loves to run (not that she is trying to escape anything!).
Winery Operations Manager
Ian Diver has been with the Campbells team for over 10 years. Working in the winemaking team alongside Colin and Jules, he heads the role of Winery Operations Manager, which makes him responsible for translating all the winemaking decisions into finished wines (of which he does a stellar job of!)
Fred has joined the team in our 150th year to help spearhead a new era of vine management and we’re extremely thrilled to have him onboard!
Fred grew up in the wine industry, being a 5th generation wine family member himself! As a young man, he sunk his teeth into a degree at Charles Sturt University, Wagga Wagga and from there, he has been a part of 21 vintages across 4 Victorian wine regions, working as both wine maker and grape grower. He also brings with him extensive Fortified experience, of course, lending itself to our most renowned wines, the Muscats and Topaques.
One of Fred’s immense passions is Bio-Dynamics. He is a registered biological farmer, with Demeter Bio-Dynamics and has already instilled some of these insights into our operations! He recently spearheaded the acquisition of organic cover for our Bobbie Burns vineyard – just the beginning of a new era for us here at Campbells.
His greatest achievement however is his family he has with his wife of 13 years Emily. They have four beautiful children; Arthur 10, Milligan 10, George 8 and Constance 6.
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